Know the Signs is a statewide suicide prevention social marketing campaign built on three key messages: Know the signs. Find the words. Reach out. This campaign is intended to educate Californians how to recognize the warning signs of suicide, how to find the words to have a direct conversation with someone in crisis and where to find professional help and resources.
The Know the Signs campaign has a Spanish-language website with resources and information in Spanish.
To access this website, click HERE
Stigma and fear of discrimination are serious obstacles for people seeking help for mental health challenges. The California Mental Health Services Authority (CalMHSA) is working to reduce
stigma associated with mental illnesses by de‐bunking myths and educating 9‐13 year olds about mental wellness. The Walk In Our Shoes campaign utilizes real stories from teens and young adults to teach youth about mental health challenges and mental wellness.
The multifaceted campaign uses positive, authentic and appropriate stories as an educational tool for youth. These stories are told through an interactive website, school‐based theatrical performance, and a statewide public education campaign, which are all designed to reduce stigma and promote a resilient and realistic perception of mental health challenges and the real people who experience them.
The Spanish-language version of the campaign, Ponte en Mis Zapatos, directs youth to the interactive website, www.ponteenmiszapatos.org, where visitors can explore and experience true stories of real people who have experienced hope, recovery and resilience in the face of mental health challenges.
To access the site, click HERE
The “Healthy and Happy Families Start Here”/“Una Familia Feliz y Saludable Comienza Aquí” fotonovela series is available for distribution. Created as part of CalMHSA’s Stigma and Discrimination Reduction Initiative – Latino Family Outreach Project, the series includes three fotonovelas created to help increase awareness of mental health challenges and promote understanding and acceptance among Latino families with young children.
Fotonovela booklets are 5 in. x 7 in. Each fotonovela booklet (Education, Faith and Health) is inclusive of BOTH English and Spanish content.
For more information including how to order, click HERE
This 30-second radio spot is aimed at Latino parents. The spot alerts them to the possibility that their daughter or son could be thinking about suicide and to take warning signs seriously. It acknowledges that talking about suicide can be difficult and reminds parents that suicide is preventable. Viewers are encouraged to visit www.elsuicidioesprevenible.org to learn to recognize the signs and what to do when a teenage son or daughter is considering suicide.
To access, click HERE
This four-panel, pocket-size brochure provides information in Spanish about warning signs, how to find the words to offer support to someone and a link to a prevention campaign website for national and local resources (www.suicideispreventable.org).
To access, click HERE