Know the Signs is a statewide suicide prevention social marketing campaign built on three key messages: Know the signs. Find the words. Reach out. This campaign is intended to educate Californians how to recognize the warning signs of suicide, how to find the words to have a direct conversation with someone in crisis and where to find professional help and resources.
The Know the Signs campaign has a Spanish-language website with resources and information in Spanish.
To access this website, click HERE
Stigma and fear of discrimination are serious obstacles for people seeking help for mental health challenges. The California Mental Health Services Authority (CalMHSA) is working to reduce
stigma associated with mental illnesses by de‐bunking myths and educating 9‐13 year olds about mental wellness. The Walk In Our Shoes campaign utilizes real stories from teens and young adults to teach youth about mental health challenges and mental wellness.
The multifaceted campaign uses positive, authentic and appropriate stories as an educational tool for youth. These stories are told through an interactive website, school‐based theatrical performance, and a statewide public education campaign, which are all designed to reduce stigma and promote a resilient and realistic perception of mental health challenges and the real people who experience them.
The Spanish-language version of the campaign, Ponte en Mis Zapatos, directs youth to the interactive website, www.ponteenmiszapatos.org, where visitors can explore and experience true stories of real people who have experienced hope, recovery and resilience in the face of mental health challenges.
To access the site, click HERE